KTP EDUCATION
What we do
Education
is constantly evolving
Agility defines success. Models are evolving rapidly, and education is constantly transforming. Anticipating change is essential for sustainable growth. KTP Education supports you every step of the way.
Adapting to social change
Society evolves faster than education models. Aligning educational offerings with social, business, and workforce changes is essential to ensure an institution's relevance and growth. Doing this effectively requires experience, time, and an objective perspective.
A local challenge
A global opportunity
Knowledge moves globally, and technology allows access from anywhere in the world. Students are increasingly mobile, both physically and digitally. Educational offerings now compete across regions, countries and continents. Aligning your offering with global demand is our role. Growth is the outcome.
Who we are
After more than 15 years leading University Development at Nebrija University in Madrid, Juan Antonio Escarabajal heads a multidisciplinary team with decades of experience working with educational institutions.
During his tenure, Juan Antonio and his team developed a new university growth model at Nebrija, which competitors gradually adopted year after year. This included the launch of cross-disciplinary programs, international expansion, financial aid initiatives and pricing strategies, partnerships with leading companies, the creation of Nebrija institutes worldwide, the development of student residences, the optimization of sales channels, and the advancement and definition of digital education, vocational training, and specialist programs.
Leading the business strategy is Marc Díaz Williams, a member of the entrepreneurship panel at IE Business School in Madrid and selected in the “Choiseul 100 ranking” as one of Spain's most promising young talents.
César García leads strategic marketing and communications. With over 30 years of experience—16 of them in the education sector—he is one of Spain’s most renowned and award-winning creatives. Considered one of the country’s most decorated creative directors, he has been awarded 8 Cannes Lions, cementing a career marked by innovation and impact.
Jorge Hernández, with more than 16 years of experience in developing pedagogical models, brings expertise in educational psychology.
Finally, José María Muntané leads digital strategy. With extensive experience in digital marketing for educational institutions, he has collaborated with Abat Oliba CEU University (Barcelona), Camilo José Cela University (Madrid), Complutense University of Madrid, the University of Andorra, UDIT (University of Design, Innovation and Technology), and TAI Arts University (Madrid), among others.
Together, they form a multidisciplinary team of experts in education, working to design and manage the adaptation of educational models to change. Their work ranges from defining differentiated programs and integrating technology to optimizing sales channels and building a strong strategic positioning that stands out from the competition and becomes a key factor for attracting students and families.
Juan Antonio Escarabajal
Cesar García
Marc Díaz Williams
Jorge Hernández
José María Muntané
Case Studies
Innovation and Growth
for your Project
Our goal is to drive growth, strengthen reputation, and deliver return on investment. We take a pragmatic and results-driven approach, focused from day one on identifying the key steps needed to build a compelling educational offering, improve commercial processes, and enhance reputation in order to increase overall profitability.
Our working model is structured in three main phases. First, we assess the current situation through interviews and data analysis. Second, we analyze all relevant factors to identify relationships, risks, and opportunities. Finally, we define a development plan aligned with the objectives.
Scope of Our Services
To achieve the best possible outcome, our work can cover all areas involved in defining the educational model. We work across each of them.
Academic Area
- Educational innovation
- Program design and development
- Teaching methodologies
- Faculty recruitment and training
Organizational Area
- Process and workflow design
- Process reengineering
- Executive advisory
- Managing and implementing organizational changes
Business Development
- Commercial performance analysis
- 1. Marketing: mix, channels, technology
- 2. Sales: funnel, team structure, qualification and management, call centers, technology
- Development of new educational business lines
- 1. Diversification: new fields of study, executive education, lifelong learning
- 2. International expansion
- 3. Cualificam Certification (Madrid and European Higher Education framework)
- Development of non-educational business lines
- 1. Student residences
- 2. Social and university clubs
- 3. Foundations and fundraising